Brilliant road

——Record the 10th Anniversary of Shandong Jiaye Daily Products Co., Ltd.

A few pieces of glass, a pair of skillful hands, after careful creativity, become a group of beautiful handicrafts, and with an annual export value of more than 10 million US dollars, they are sold in developed regions in Europe and America, becoming my country's glass patch crafts. The main export base. She is Shandong Jiaye Daily Products Co., Ltd.

Along the 309 National Road, at the intersection of Binbo Expressway and Jiqing Expressway, a garden-style factory that integrates Chinese landscape gardening concepts and Western open layout is the company headquarters of Shandong Jiaye.

Shandong Jiaye was founded in 1993. It is an export-oriented enterprise integrating processing and trade. It has 1,200 employees and more than 300 labor cooperative processing enterprises. Its products are mainly household products, including glass products, Western tableware, Three series of craft candles. In 2002, the foreign exchange earning from exports reached 12 million U.S. dollars, and the sales income exceeded 100 million yuan. It is one of the top 10 foreign exchange earning enterprises in Zibo City.

When the company was founded 10 years ago, Shandong Jiaye was just a foreign trade agency with assets of less than tens of thousands of yuan. Faced with the fact that the domestic market economy was just starting at that time and the domestic sales market was small, the first step of the founder Yan Jingjiang was to rely on the advantages of Zibo's glass production base to make a big fuss in exporting various glassware. Because of the honesty and trustworthiness and the emphasis on quality, Shandong Jiaye quickly won the trust of customers and the business developed rapidly. Shandong Jiaye also earned the first pot of gold.

In the spring of 1996, by chance, Yan Jingjiang came into contact with the information of glass patch products. He keenly felt that this product was very suitable for Shandong Jiaye, so he immediately invested in his work and finally developed the first batch of glass patch samples after several trials. . Once the product was launched, it was immediately favored by foreign businessmen. For a time, faxes requested for delivery continued to be sent from European and American countries, and the company's trade volume soared. Faced with this quick victory, Yan Jingjiang was not complacent. He lost no time in raising funds to requisition land, build factories, purchase equipment, recruit workers, and set up a production workshop in a prosperous manner. Since then, Shandong Jiaye finally has his own head. Products, and firmly hold key links such as production and sales in their own hands, initially realizing the transformation from trade to trade production, and Shandong Jiaye has therefore made the first leap in its development history.

After achieving initial success, which direction to go next has become a big question for Yan Jingjiang to ponder day and night. After a lot of investigation and research, Shandong Jiaye’s three business strategies have been determined:

The first strategy is to adhere to the direction of export-oriented business operations, and to use the huge price difference between commodity sales prices in developed countries and domestic production costs to find a broad development space for enterprises; the second strategy is to adhere to labor-intensive production methods and make use of my country’s abundant and cheap labor The international competitive advantage of the company has implanted the company into a fertile soil for development; the three strategies are to adhere to the development model of industry and trade integration, and bring the company into a sustainable and healthy development business path.

According to this guiding ideology, Shandong Jiaye not only steadily developed the leading product of glass patch, but also invested more than 10 million yuan in new projects of stainless steel tableware and craft candles since 1997, so that the company’s product structure has been improved. Optimization and success on the road of product diversification, foreign exchange earnings from exports also exceeded the 10 million US dollars mark, Shandong Jiaye thus achieved the second leap in the history of development.

The high-rise buildings rise on the ground, all relying on the solid foundation. As the leader of Shandong Jiaye, Yan Jingjiang was even more stunned. He realized that although the company has achieved certain success, to make it bigger and stronger, it must learn the course of management well; if it is to be specialized and long-term, it must pass the barrier of innovation; it must be well done, To be prosperous, one must recite the scripture of making good use of people. With the growth of Jiaye, Yan Jingjiang has never forgotten to lay a solid foundation in all aspects.

He has established and improved the company’s organizational structure, formulated and implemented 38 effective systems such as the "Business Management Measures", "Production Management Measures," "Foreign Exchange Settlement Management Measures", and "Contract Management Measures", using ISO9001 , ISO14001 and OHSAS18001 standards are audited and certified, and an integrated management system has been established. It has successively made the company have rules to follow in every link from procurement, production, sales, accident handling to worker income, environmental governance, quality monitoring, and capital turnover, and realized the transformation of the company from the rule of man to the rule of law.

He actively promoted the product innovation strategy of "grass boat borrowing sword". Take advantage of the opportunity of cooperating with major international companies and learn a lot of good things from them, and drive the company's production level and product grade to keep up with the international trend. At the same time, it has trained and trained more than 20 own product design and R&D personnel, and gradually realized the transition from follow-up design to independent design. Every year, more than 3,000 new varieties of products are introduced to the market. Among them, glass patch products have been introduced to the market. It has obtained the leading position in the country and has 23 independent intellectual property rights including domestic and foreign registered trademarks and national patents. Many styles have been bought out and underwritten by internationally renowned large sellers.

In Shandong Jiaye, "Jiaye develops with you" is a well-known saying. This is not only the company's business philosophy, but more importantly, Yan Jingjiang used practical actions to turn it into reality. Over the past ten years, he has always insisted on taking people as the first element of company development, emphasizing that the company's development depends on everyone, developing the company for everyone, and letting everyone have a performance stage to show their talents, so that everyone has a comfortable and beautiful working and living environment. , Not only treat the company as a breadwinner's job, but also as an opportunity to develop career and realize self-worth, ideologically consciously correct the attitude of the owner, and be dedicated and enterprising in work. In order to create a good development environment for the majority of employees, a total of more than 8 million yuan has been invested in the construction of staff dormitories, staff restaurants, staff clubs, and purchased dormitories in the urban area. Every Spring Festival, the company will send a special car to send every employee Going home for the New Year, always and everywhere embodies family-like care and embodies the people-oriented management philosophy. As a result, the cohesion of the company has been greatly improved, making Jiaye people an ambitious group, a responsible group, and a particularly capable group. Therefore, Shandong Jiaye has achieved the third leap in the history of development. It is a leap of qualitative change.

Through several leaps and bounds of development, Shandong Jiaye has now built a fully functional industrial park; its sales channels reach the world, with 6 Canton Fair booths, 1 Hong Kong Trade Fair booth, 1 China Fair booth, and 33 countries in the world. Established extensive business contacts with more than 450 customers in the region; more than 140 senior talents with university degree or above, engaged in professional design and marketing; built modern office facilities, realized the computerized management of company information, a modern Jiaye is striding to the world.

Jiaye succeeded, and Yan Jingjiang succeeded. When asked about his successful experience, he always smiled without answering. So we had to turn our perspective to the employees he cherished through the storm with him, trying to find some answers.

One employee: Mr. Yan gave each of us a book called "Send a Letter to Garcia". We learn a paragraph every day. The spirit of Rowan in the book touches us deeply. We use it every day. Endless energy.

One employee: The management of our company is first-class in all aspects. We have passed the audit and certification of ISO9001, ISO14001 and OHSAS18001 standards, and have obtained high scores in dozens of customer evaluations every year.

One employee: We are proud to live and work in Jiaye Company. We have good conditions in all aspects and earn a lot of money. My parents are very relieved and told me to work hard.

One employee: I do quality inspection work. In accordance with the company's requirements, we carefully inspect every batch of factory products, and resolutely do not release unqualified products.

One employee: Our quality management team activities are very useful, and many quality problems have been overcome by us.

One employee: The products we developed are very popular with customers at the Canton Fair.

One employee: When discussing orders with customers, I feel that my waist is very hard, because the company has really high-quality and low-cost products.

One employee: Safe production is very important, and we can all operate in accordance with operating procedures.

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From these confident faces, from these sonorous and powerful words, we seem to have found the answer to Jiaye’s success. It cannot be explained in beautiful language, it can only be based on the trajectory of Jiaye’s people. To describe it, you can only experience it in the atmosphere of Jiaye.

It is the pride of Jiaye people to manufacture world-class products. It is the mission of Jiaye people to meet customer expectations to the maximum. It is the goal of Jiaye people to build the company into a professional and strong international sales manufacturer of daily necessities. At present, Jiaye people are striding on the sunny road of development in accordance with the Jiaye spirit of "honoring morality and ambition, employing meritocracy, innovating and seeking change, being clear and steady, and advancing with the times".

"Xiongguan Mandao is really like iron, and now it's stepping forward from the beginning." We have reason to believe that under the leadership of the company's chairman and general manager Yan Jingjiang, Shandong Jiaye Daily Products Co., Ltd. will create a better future. They will always stand on the side of customers and never forget to give back to the society.